The Jefferson Henry Group was formed in early 2020 in Boise, ID in response to the need for professionalism and optics in the chaotic world that was the onset of the Pandemic. As a result the JHG began taking on clients in various industries and interests. Politics and Automotive quickly took advantage of the group's expertise.
The Jefferson Henry Group is composed of PR professionals with experience in many industries. The group is passionate about truth in media and messaging and is committed to helping clients achieve the best optics possible.
The JHG identified a sizeable hole in the many organizations. The lack of good communication hindered many businesses and people from achieving their full potential. The Group focuses on clear communication and overall optics via multiple channels.
We use earned media which means we work with the media and influencers to project your brand in a strategic light. In a recent survey, earned media was said to be up to 81% more effective than paid media. We help you get there and get the media you deserve.
Additional services became necessary when clients asked for help in other areas such as public speaking, leadership, branding and sales strategies. The additional services easily folded into the capabilities of the group and allow the JHG to offer an even broader range of services to meet the needs of an evolving market.
Public Relation agencies are about optics and how the world views you. A good agency will help position your organization in the best light possible by strategically planning business or political direction, press releases, interviews, speaking engagements, management crisis and training.
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